Opolo Wines LP is seeking a dynamic hospitality leader to oversee all guest-facing operations at our celebrated Paso Robles estate. The Director of Hospitality will set the tone for every guest interaction, from first pour to wine club membership, and lead a talented team dedicated to creating unforgettable experiences. Reporting to ownership, this is a rare opportunity to shape the culture and direction of one of the Central Coast’s most beloved destination wineries.

Job Type: Full-Time | Exempt | Salaried
Compensation: $75,000 – $100,000 per year, DOE
Reports To: Ownership

Essential duties & responsibilities include, but are not limited to the following:

●      Lead, mentor, and inspire the full hospitality team, including the Tasting Room Lead, Events & Sales Coordinator, and Wine Club staff, fostering a positive, high-performance culture.

●      Champion a guest-first culture that delivers warm, memorable experiences across the tasting room, events, and wine club.

●      Oversee the guest journey end-to-end, from walk-in tastings and private experiences to large-scale winery events and wine club programming.

●      Direct all winery events, including public programming, wine club member events, private parties, and corporate gatherings.

●      Oversee the Events & Sales Coordinator in driving private event bookings through proactive outreach to DMCs, event planners, hotels, and corporate clients.

●      Drive wine club growth through outstanding member engagement, compelling benefits, high-conversion hospitality experiences, and strategies to reduce attrition.

●      Develop and evolve Opolo’s wine tasting programs, patio operations, and guest experiences.

●      Set and uphold service standards, staff training programs, and hospitality best practices across all departments; ensure consistent execution of opening and closing procedures, floor operations, and guest service protocols.

●      Manage the Hospitality department budget, track revenue performance across tasting room, events, and wine club, and deliver regular Budget-to-Actual reporting to ownership.

●      Collaborate with the marketing team on promotions, campaigns, social media content, and seasonal offerings to support hospitality revenue goals.

●      Build and maintain relationships with event planners, DMCs, travel partners, concierge contacts, and key community stakeholders to drive awareness and bookings.

●      With support from the Tasting Room Lead, oversee wine, merchandise, and supply inventory across hospitality operations

●      Ensure compliance with California ABC regulations and all relevant health and safety standards.

●      Stay current on industry trends in wine hospitality and guest programming; proactively bring ideas for new and differentiated experiences to ownership.

●      Other duties as assigned.

Qualifications:

●      7+ years in hospitality management, with at least 3 years in a senior or director-level role overseeing multiple departments.

●      Demonstrated experience overseeing tasting room, events, and/or wine club operations in a winery or luxury hospitality setting.

●      Skilled at building high-performing teams and fostering meaningful connections with guests, partners, and ownership.

●      Strong wine knowledge and genuine passion for wine, hospitality, and delivering exceptional guest experiences.

●      Proven track record of driving revenue growth, managing budgets, and achieving sales goals across hospitality channels.

●      Proficiency in hospitality technology, including POS systems (Commerce7 a plus), reservation platforms (TOCK), and CRM tools.

●      Flexible schedule availability, including weekends, evenings, and holidays as required by the events calendar.

●      Ability to lift 50lbs (case of wine)

A competitive salary commensurate with experience and qualifications, along with a benefit package, will be offered. Please submit resumes to VirginiaA@opolo.com. Opolo Wines LP is an Equal Opportunity Employer.